Zoya's story is one of dedication, expertise, and innovation, from her formative years at FIT to her role as a fashion designer and creator of indispensable tools. She has left an indelible mark on the world of fashion and continues to inspire and elevate the standards of excellence in the industry
The Remarkable Journey of Zoya: A Visionary in Fashion Design
Zoya, a name synonymous with style and innovation, has had an extraordinary journey in the fashion world. Her innate creativity and passion for design and fashion led her to the Fashion Institute of Technology (FIT), where she honed her skills. With a degree from FIT, she established her own design studios and boutiques, showcasing her artistic prowess and expertise in creating the perfect fit for her clients. Zoya's impressive repertoire of skills extends to beading, embroidery, draping, and fashion design, making her a master of every facet of the industry
From Frustration to Innovation: Zoya's Journey in creating the Maker’s Toolbelt
In the realm of fashion design, Zoya's journey toward creating the Maker's Toolbelt, began with a simple yet significant problem. A wrist-worn pin cushion had hindered her creative flow, making her question how to keep her hands untethered while having essential tools within reach. She crafted the solution, a waist-worn toolbelt. Embracing the newfound convenience, she realized this creation's immense potential as an invaluable asset for all Makers and Creators - designers, sewers, crafters, tailors, stylists, instructors, and students, enhancing efficiency and creativity
OUR VALUES
30+ Years of Expertise and Passion Infused into Every Detail
picture of fashion designer’s toolbelt in black leather by Zoya with tools like scissors and pin cushion
INNOVATION
BY ZOYA values innovation, embodying an inventive ethos that addresses challenges and establishes fresh benchmarks in functionality and style
Picture of a ByZoya's man stylist cutting a black fabric and wearing the black version of the Zoya's Fashion Toolbelt
QUALITY CRAFTSMANSHIP
Emphasizing quality has always been Zoya's guiding principle, extending from the selection of fabrics to the utilization of high-quality sewing tools
CREATIVITY
CREATIVITY
At BY ZOYA we believe that creativity is essential as it provides the freedom to express oneself authentically
